Ever notice that when you listen to New York radio the rotation of rappers you're listening to hasn't changed since the year 2002? The airwaves are still dominated by Jay-Z, Nas, Diddy, 50 Cent, Dip Set, and Fat Joe, just to name a few. Meanwhile, the Big Apple is stuck in a rut of monotony, and most New Yorkers are convinced that the game isn't what it used to be. But maybe the game isn't the issue at all - perhaps it's the players. It's time for some new blood. Time for the emergence of fresh talent to identify with a new era of hip-hop fans.